Case Study:
WiseHead Productions
THE BRIEF:
Propose a long-term event strategy for WiseHead Productions to promote their recently launched Zero Proof range as the premium option in the soft drinks and mixer categories.
Increase brand awareness and product trial among their core target demographic.
OUTPUT:
Project managing the yearly event strategy to support the sales and marketing objectives.
Recommended and booked the best events based on the products' target audience.
In the process of fully planning, managing, staffing and delivering 8 large-scale summer events.
Working on strategy, planning and early bookings for 2019.
RESULTS:
Brand reach of over 300k based on event footfall & social media engagement.
50k customer interactions through product sales and sampling.
Our team of Brand Ambassadors had a blast at Foodies Festival Syon Park 2018 with the sophisticated Zero Proof bar we designed and built.
Highlights from Imbibe Live 2018, where our Brand Ambassadors were running the London Essence Company bar.
