Case Study:
The Fentimans botanical bars
The Brief:
Plan a year-long event strategy for Fentimans. Design and build two mobile bars with a garden kit to increase brand awareness and product trial.
Output:
Created two themed mobile Botanical Bars, with vintage wood, foliage and copper elements.
Booked, planned, staffed and delivered 32 events all around the UK, over the course of summer 2017.
Results:
Brand reach of 273k based on event footfall & social media engagement.
96k customer interactions through product sales and sampling.